The Big Red Seat Appeal aims to raise enough funds to replace all 2,500 seats in the Royal Concert Hall auditorium in Nottingham.
It costs £300 to replace each seat is £300, meaning a fundraising target of £750,000 with Nottingham City Council pledging to match all donations, so every £1 given becomes £2.
Since singer-songwriter, composer and pianist Sir Elton John opened the Royal Concert Hall on 27 November 1982, millions of people have come through its doors to experience live performances, from every genre of music, dance and comedy.
Famous entertainer Jimmy was the headline performer of a national music hall tour during 2013 and the Nottingham venue was one of the autumn dates in the show’s schedule.
While he was there, he was asked to support the Royal Concert Hall appeal, a request he could not resist, so he grabbed his trademark wellington boots and made his own personal endorsement of the campaign.
Jimmy is a big supporter of live theatre and this was another opportunity to put his words into action.